Sampath Rapuri

Sampath Rapuri

I'm Sampath Rapuri, a current junior, interested in all things related to biology. Neuroscience has always been something that's fascinated me, so I continue to pursue it whenever I can.


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Consumer Manipulation and Neuromarketing

Consumer Manipulation and Neuromarketing


Abstract In recent years, neuromarketing, a field of marketing using neuropsychological approaches to study consumers’ behavior, has come under increasing scrutiny. Neuromarketing, also known as consumer neuroscience, gives companies new tools to better understand consumers’ purchasing behaviors. These tools include cutting-edge neur...